Hi I'm Ceri Lou

I'm a self-taught illustrator, born in Scotland, half-raised in Canada, now living between South Africa, Indonesia, and New Zealand..

My work is an exploration of Contemporary Folk Art used for commercial illustration and package design. My hand-drawn illustration feels honest and inclusive through its simplistic, naïve flat compositions.

I am constantly experimenting and enjoy creating artwork with minimalist line work or a blocky linocut aesthetic, paired with a slightly muted, grounding earthy colour palette and a pop of color for contrast. My work blends global cultural influences with a modern twist of surf culture, tropical botany, and my primitive and stylized interpretation of both terrestrial and oceanic creatures.

I focus on translating the things I see into a personal, abstract, and instinctive visual language, resulting in designs that are genuine, authentically human, and full of character.

I love collaborating on projects that value quirky, handcrafted artwork, especially for craft breweries, premium wine labels, coffee packaging, and merchandise. My goal is to use the power of unique illustration to ensure your brand stands out, connects emotionally with consumers, and guarantees shelf impact.

SERVICES:

ILLUSTRATIONS: Merchandise, patterns, kids books, event posters, and custom framed artwork.

PACKAGING DESIGN: from wine labels and craft beer to coffee: creative packagings that stand out on a shelf.

VISUAL IDENTITIES: Artistic-based brand identities including: logos, color palette, typography, illustrations and patterns.