Ocean, tropical, wildlife led custom illustrations

Ideal clients
Artistic specialty coffee shops, travel and expedition brands, tropical boutique hotels, wildlife and ocean-focused businesses, and brands creating distinctive packaging, stationery, puzzles, and books.

Illustration

✳︎

Packaging

✳︎

Patterns

✳︎

Event Posters

✳︎

Branding

Illustration ✳︎ Packaging ✳︎ Patterns ✳︎ Event Posters ✳︎ Branding

Merchandise

& Apparel

  • Custom illustration for apparel and merchandise applications.

    Includes: One concept direction, 2 revision rounds, production-ready files, and an exclusive, perpetual license.

  • Starting at $1,000 USD

    Final pricing is based on:

    • Level of detail and illustration complexity

    • Number of deliverables or variations

    • Production scale and distribution

Packaging

& Labels

  • Illustration and design tailored for product packaging and labeling

    Includes: Dieline integration, print-ready setup, production-ready files, and an exclusive, perpetual license.

  • Starting at $1,500 USD

    Final pricing is based on:

    • Packaging format and structural complexity

    • Number of SKUs or variations

    • Retail distribution and production volume

Album Artwork

& Event Posters

  • Custom illustration and design for music releases, live events, and promotional campaigns.

    Includes: Production-ready files and an exclusive, perpetual license.

  • Starting at $1,000 USD

    Final pricing is based on:

    • Artist reach and event or campaign scope

    • Usage across digital, print, and promotional channels

    • Additional deliverables (e.g. social assets, merchandise adaptations)

Illustrated Pattern

Design

  • Seamless repeat patterns for apparel, packaging, or brand applications.

    Includes: Production-ready files and an exclusive, perpetual license.

  • Starting at $1,000 USD

    Final pricing is based on:

    • Pattern intricacy

    • Intended use (limited release vs brand identity)

    • Number of variations or colorway

Licensed Custom

Illustration

  • An alternative approach for those who want a merchandise design from Tropicool Studio without the need for exclusive, perpetual rights or a full design process.

    A custom illustration for merchandise is created with full Tropicool Studio creative control, guided by the essence of your brand rather than specific client direction.

    Each artwork includes a 2-year commercial license, which may be renewed or made available to another brand after the term.

  • Starts at $750 USD

    Note: Revisions are limited and billed at $75 USD/hr

    This option is not available for custom packaging.

    Final pricing is based on:

    • Level of detail and illustration complexity

    • Scale and size of the company using the design

Custom Artwork

for Prints

  • This option is available for specific projects seeking custom artwork for the sale of greeting cards, wall art, stickers, and other home goods or stationary.

    • Exclusive, Perpetual License: $75 USD per hour

    • Non-Exclusive / 2 Year License: $50 USD per hour

Illustrated Brand Identity

For new or established business owners seeking a fresh look, I offer illustrated brand packages with optional add-ons, giving your brand a unique, hand-drawn, human, and playful feel.

  • DISCOVERY

    A collaborative process to define the visual direction of your brand.

    • Brand questionnaire

    • Discovery call

    • Moodboard development and visual alignment

    DELIVERABLES

    A cohesive visual identity system designed for flexibility and consistency.

    • Primary logo (illustration + typography)

    • Secondary / type-based logo

    • Illustration mark (icon or symbol)

    • Color palette

    • Typeface pairing

    • Mini brand guide

  • Delivered in industry-standard formats for both print and digital use.

    • CMYK and RGB color profiles

      AI (vector), PNG, and TIFF files

  • $3000 USD

  • Additional services can be added based on your brand’s needs.

    • Additional logo variations or lockups — $400

    • Custom brand icons — $250 per icon

    • Merchandise design — starting at $1,000 USD

    • Simple brand pattern (repeating icon-based) — starting at $400 USD

    • Illustrated pattern (complex composition) — starting at $1,000 USD

    • Packaging design — starting at $1,500 USD

    • Comprehensive brand guidelines (including usage rules and mockups) — starting at $1,000 USD

Monthly Retainer Program

Tropicool Studio offers custom illustrations for your business on an ongoing basis. This option is deal for brands that need regular illustrations without the hassle of finding a new artist for each project. It’s perfect for maintaining visual consistency across your brand.

Retainer Options

  • Monthly Retainer: 1 medium-detail illustration delivered each month

  • Bi-Monthly Retainer: 1 medium-detail illustration delivered every two months

  • Quarterly Retainer: 1 medium-detail illustration delivered every three months

  • Bundle Packs: Available for multiple illustrations at once

  • Starting at $800 USD per illustration, with final pricing based on commitment length and any optional add-ons.

  • Each illustration includes a 5-year commercial license from the delivery date. Extended or perpetual use can be negotiated separately.

    • Predictable budget with regular illustration deliveries

    • Consistent visual identity across campaigns

    • Hands-off process - Tropicool Studio handles the creative execution

  • Add-ons like alternate versions, color variations, or additional formats are available at $75 USD/hr